Founder bible

The stuff we wish every founder knew.

  1. Out now

    01Before you start

    Co-founder alignment

    How Not to Suck at Co-Founder Alignment

    • How to split equity without regretting it later
    • What vesting actually protects you from
    • What belongs in a shareholders agreement from day one
  2. Out now

    02When you raise

    Fundraising

    How Not to Suck at Fundraising

    • Which funding shape fits which stage
    • The terms that quietly cost you control
    • What investors read first in your paperwork
  3. Coming soon

    03When you bridge

    Convertibles

    How Not to Suck at Convertibles

    • Caps, discounts and what they do to your table
    • When a convertible beats a priced round
    • The clauses that bite at conversion
  4. Coming soon

    04When you exit

    M&A

    How Not to Suck at M&A

    • What a buyer looks at before they make an offer
    • How earn-outs change what you actually get paid
    • The diligence gaps that lower the price
Not your father's law firm

“Raising venture capital is the easiest thing a startup founder is ever going to do.”

*because you called Mace

– Marc Andreessen,
co-founder of the venture capital firm ‘Andreessen Horowitz’

Your first 30'are on us

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