Dead Equity Reducer 9000

How It Works

Dead Equity Diagram

What is this?

The primary objectives of this tool are:

  • Facilitate the "co-founder alignment" conversation
  • Tackle one of the most significant challenges faced by early-stage companies: a "dead equity" problem

By utilizing this tool, co-founders can make arrangements regarding "vesting schedules," "leaver scenarios," and "call options" to reduce the risk of dead equity in the future. A visual report of these arrangements will be provided as a deliverable.

Who’s this for?

This tool is especially developed for early-stage founders:

  • They are at the highest risk of experiencing a "dead equity" issue.
  • Startups often face financial resource constraints in their early stages, making it difficult to seek legal guidance on critical concepts. This can have a significant impact on the company’s growth in its initial phase.

We navigate founders through the legal maze.



Mace is an international network of independent law firms operating under the Mace brand. The network brings together strong local firms that collaborate on a non-exclusive, non-integrated basis. Each firm operates as a separate, independent and distinct legal entity.

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